Mise-en-scene ideas

Audience Research

Questions asked:
What do you look for in a music video?

What do you take from a music video?

Has a music video ever made you want to purchase the artist of the video’s album? If so why?

When I say post modern punk what do you think of?

What locations do you associate with post modern punk?

What platform do you watch music videos on and how often do you consume music videos?

What would you prefer to see in a music video?

From this video I achieved the basic knowledge of what 17-18yr olds males and females expect from a music video. This will be useful when making my video as I now know what my focus group want from my music video.

  Audience Research by EllieBroughton on GoAnimate

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Initial Ideas

Conventions of Form

History of Post-punk Revival

The term "post-punk" was originally coined to describe groups of this era who took punk and experimented with more challenging musical structures, lyrical themes, and a self-consciously art-based image, while retaining punk's initial iconoclastic stance.

The turn of the 21st century saw a post-punk revival in British and American alternative rock, which soon started appearing in other countries, as well. The earliest sign of a revival was the emergence of various underground bands in the mid-'90s. However, the first commercially successful bands – The Strokes, Franz Ferdinand, Interpol, Editors and Neils Children – surfaced in the late 1990s to early 2000s. Modern post-punk is more commercially successful than in the 1970s and 1980s; however clubs continue to air the original post-punk bands.

The original punk scene came from Britain and it was common to have these features in the music video fit for this genre:

Dr Martens

Handheld camera

Fast Movement

Vivid colour

Iconic images (British landmarks)

Lasers

Dark eye makeup

Signs of rebellion

Feminism/ female influence

Bold hair cuts