Detailed Final Idea

The chosen idea

My video takes place in a wasteland and forest area and will consist of a girl going through different emotions and feeling all shown through abstract ideas and weird editing.

The focal point to the idea is the feeling of insanity which will be shown through extreme close ups of the eyes and lips and also by speeded up footage.

My character will wear dark clothing and dark eye makeup and continue the feeling of chaos with wildly styled hair.

The video explores an inner working of a girl going through a divorce who wants to break free and have a good time which is why at the end there will be a shot of her sharply opening her eyes almost bringing the girl back into reality. The video will explore the ideas by using images of my actress spinning, jumping and laughing hysterically. The audience will understand that it is dreamlike through the use of a kaleidoscope effect which will represent the mind.

Some inspiration came from this clip from the TV show Gossip Girl.

Risk Assessment

Before I start filming I must be sure the risk of an accident happening during shooting are minimal therefore I will follow through with actions that will minimise this.

Mise-en-scene ideas

Audience Research

Questions asked:
What do you look for in a music video?

What do you take from a music video?

Has a music video ever made you want to purchase the artist of the video’s album? If so why?

When I say post modern punk what do you think of?

What locations do you associate with post modern punk?

What platform do you watch music videos on and how often do you consume music videos?

What would you prefer to see in a music video?

From this video I achieved the basic knowledge of what 17-18yr olds males and females expect from a music video. This will be useful when making my video as I now know what my focus group want from my music video.

  Audience Research by EllieBroughton on GoAnimate

VIEWER PROFILE 

  

Initial Ideas

Conventions of Form

History of Post-punk Revival

The term "post-punk" was originally coined to describe groups of this era who took punk and experimented with more challenging musical structures, lyrical themes, and a self-consciously art-based image, while retaining punk's initial iconoclastic stance.

The turn of the 21st century saw a post-punk revival in British and American alternative rock, which soon started appearing in other countries, as well. The earliest sign of a revival was the emergence of various underground bands in the mid-'90s. However, the first commercially successful bands – The Strokes, Franz Ferdinand, Interpol, Editors and Neils Children – surfaced in the late 1990s to early 2000s. Modern post-punk is more commercially successful than in the 1970s and 1980s; however clubs continue to air the original post-punk bands.

The original punk scene came from Britain and it was common to have these features in the music video fit for this genre:

Dr Martens

Handheld camera

Fast Movement

Vivid colour

Iconic images (British landmarks)

Lasers

Dark eye makeup

Signs of rebellion

Feminism/ female influence

Bold hair cuts