I would like to add a title to the beginning of my video, it will be in bright red which relates to my chosen genre.
Here are some examples of videos that have titles:
Bastille- "Bad Blood"
By the title being in bright red it connotes to the title of blood reinforcing the songs name.
Lady Gaga- "Telephone"
Even though Lady Gaga does not relate to the genre of mine but the use of the title at the beginning is very effective and really shows how the song is presented like a film.
Peace- "Lovesick"
Peace uses a white title which stands out, I think I will use white as my video is going to be grungy and dark therefore, I believe that this will also be as effective as mine.
The dates are to be decided as I need to work out with my actors which suits them, I was due to film at the beginning of Decemeber but due to Cheryl being unwell this was changed.
My actress is Yasmin Broughton. I chose Yasmin as I feel she
can do an excellent job as she has natural acting talents. She will bring in a
male audience as she is sexually appealing and therefore, will make my campaign
more popular. I also think Yasmin has the right look for post-punk revival as
she has very long grungy hair.
My video takes place in a wasteland and forest area and
will consist of a girl going through different emotions and feeling all shown
through abstract ideas and weird editing.
The focal point to the idea is the feeling of insanity
which will be shown through extreme close ups of the eyes and lips and also by speeded
up footage.
My character will wear dark clothing and dark eye
makeup and continue the feeling of chaos with wildly styled hair.
The video explores an inner working of a girl going
through a divorce who wants to break free and have a good time which is why at
the end there will be a shot of her sharply opening her eyes almost bringing
the girl back into reality. The video will explore the ideas by using images of
my actress spinning, jumping and laughing hysterically. The audience will
understand that it is dreamlike through the use of a kaleidoscope effect which
will represent the mind.
Some inspiration came from this clip from the TV show Gossip Girl.
Before I start filming I must be sure the risk of an accident happening during shooting are minimal therefore I will follow through with actions that will minimise this.
Questions asked: What do you look for in a music video?
What do you take from a music video?
Has a music video ever made you want to purchase the artist of the video’s album? If so why?
When I say post modern punk what do you think of?
What locations do you associate with post modern punk?
What platform do you watch music videos on and how often do you consume music videos?
What would you prefer to see in a music video?
From this video I achieved the basic knowledge of what 17-18yr olds males and females expect from a music video. This will be useful when making my video as I now know what my focus group want from my music video.
The term "post-punk" was originally coined to describe groups of this era who took punk and experimented with more challenging musical structures, lyrical themes, and a self-consciously art-based image, while retaining punk's initial iconoclastic stance.
The turn of the 21st century saw a post-punk revival in British and American alternative rock, which soon started appearing in other countries, as well. The earliest sign of a revival was the emergence of various underground bands in the mid-'90s. However, the first commercially successful bands – The Strokes, Franz Ferdinand, Interpol, Editors and Neils Children – surfaced in the late 1990s to early 2000s. Modern post-punk is more commercially successful than in the 1970s and 1980s; however clubs continue to air the original post-punk bands.
The original punk scene came from Britain and it was common to have these features in the music video fit for this genre:
In 1894,
Edward B. Marks and Joe Stern hired electrician George Thomas and various
performers to promote sales of their song The Little Lost Child. Using a magic
lantern, Thomas projected a series of still images on a screen simultaneous to
live performances. This became a popular form of entertainment known as the
illustrated song, which was the first step toward music videos.
In 1926,
with the arrival of “talkies" many musical short films were produced.
Early 1930s cartoons featured popular musicians performing their hit songs
on-camera in live-action segments during the cartoons. Early animated films
like Fantasia by Walt Disney which featured several interpretations of
classical pieces, were built around music. The Warner Brothers cartoons, even
today billed as Looney Tunes and Merrie Melodies, were initially fashioned
around specific songs from upcoming Warner Brothers musical films.
Between 1940 and 1946 Soundies were produced. They were 3 minute musical films that often included short dance sequences, similar to later music videos. The films were displayed on the Panoram, a coin-operated film jukebox or machine music, in nightclubs, bars, restaurants, factory lounges, and amusement centers.
In 1964, The Beatles starred in their first feature film A Hard Day's
Night, directed by Richard Lester. The film was shot in black and white it
combined comedic and dialogue sequences with musical ones. During the 1960's it
was very hard for bands to tour therefore this was an easy way for the fans to
stay connected to the artist; by going to see them in the cinema. The Beatles' second feature Help! (1965) was a much more lavish affair,
filmed in colour in London and on international locations. The title track
sequence, filmed in black-and-white, used diverse camera angles and brand new
ways to stimulate the audience with rhythmic editing is arguably is what
modern-day performance videos are based around. In 1965, The Beatles began
making promotional clips (then known as "filmed inserts") for
distribution and broadcast in other countries—primarily the USA—so they could promote
their record releases without having to make in-person appearances. By the time
The Beatles stopped touring in late 1966, their promotional films, like their
recordings, had become highly sophisticated.
Top of the Pops began on New Year's Day in 1964 and was a new way for
the audience to consume music and really helped promote artists globally. the show
ran every Thursday evening and showed popular artists from that week that would
perform their track live and would be broadcasted nationwide, the shots were
very basic with not many cuts and normally a fade in and out. This was
revolutionary for the music industry as it was the first television programme
like it. In the clip below you can see David Bowie challenging tradiotanal masculintiy in the way that his costume is unlike normal clothes in this time period, this is reinforced by the audience dancing behind are in very different clothing. By having his arm around another male he is challenging hetrosexuality, this would be
Michael Jackson released Thriller in 1983 and was the most expensive
video at the time to have ever been produced (budget of $500,000). It was a
very iconic video and introduced new and exciting techniques in makeup and
costume. The video is 13 minutes long and was MTV's first world premiere video.
Voted as the most influential pop music video of all time, Thriller proved to have a profound
effect on popular culture and was named "a watershed moment for the
[music] industry" for its unprecedented merging of filmmaking and music. Guinness World Records listed it in
2006 as the "most successful music video", selling over nine million
copies. It is one of the most watched videos of all time and has been viewed
over 4 billion times across the world.
Vogue was seen as one of Madonna's
mast piece’s as across the world 'Vogueing' became a new phenomenon and was a
great influence within the homosexual community’s. The black-and-white video,
set in Art Deco-themed 1920s and 30s surroundings, starts off showing different
sculptures, works of art, as well as Madonna's dancers posing. When the dance
section of the song starts, Madonna turns around, and, similarly to the lyrics,
strikes a pose. The video was received with much enthusiasm and was voted 2nd
after Thriller in 1999 for Best Video of All Time. "Vogue" music
video received a total of nine MTV Video Music Awards nominations, becoming her
most-nominated video at the award show. It won Best Direction, Best Editing and
Best Cinematography.
The website iFilm, which hosted short videos, including
music videos, launched in 1997. Napster, a peer-to-peer file sharing service
which ran between 1999 and 2001, enabled users to share video files, including
those for music videos. By the mid-2000s, MTV and many of its sister channels
had largely abandoned showing music videos in favor of reality television
shows, which were more popular with its audiences. 2005 saw the launch of the
website YouTube, which made the viewing of online video much faster and easier;
Google Videos, Yahoo! Video, Facebook and MySpace's video functionality, use
similar technology. Such websites had a profound effect on the viewing of music
videos; some artists began to see success as a result of videos seen mostly or
entirely online. Miley Cyrus was the most-watched YouTube channel in the world
in September 2013 with 270.1m views for Wrecking Ball according to industry
site Tubefilter's monthly Top 100 chart, with her monthly view-count leaping
222% compared to August. The video was largely accepted as having portrayed
Miley in a sexual way which was too much for the Disney Star and was met with
negative reviews. Over time you can see the music videos have changed and what
has been accepted in society has become more extreme.
The Pigeon Detectives- I Found Out (Textual Analysis 3)
Written by: Oliver Main / Matt Bowman Director: Marcus Macaulay Genre: Indie rock, post-punk revival Structure: Narrative/ Performance
In the video for I Found Out the structure is narrative
mixed with performance which later combines together and brings the video to
one location, a Pigeon Detectives gig. The costume used on the female featured
in the video is very stereotypical to post-punk revival as she is wearing black
throughout and also wears very heavy dark eye makeup which connotes the idea of
rebellion which is a convention of the genre. The grungy look puts a dark
feeling over the girl and makes her seem moody which also relates to the genreThe location is very stereotypical of the genre as it is
quiet run down and grungy looking bar and also shows the type of environment
that the target audience hang about in. with the location being at a bar it can
also relate to the idea of the audience drinking alcohol and also shows the
dominant ideology of punk rockers as being into drugs and alcohol.
The dominant shot of this video is of a close up of the band
singing and also a high angle shot to show the crowd having a good time. By
having a close up of not only the singer but the band as well shows the
connection that the band has, the use of the entire band being together is also
key to the genre of post punk revival, as the artists under this genre want to
have a following of the band not just main singer. This idea is also reinforced
by shots of the band being together. By using close ups of the singer however,
will make the audience be able to relate to the lyrics. The high angle of the
crowd shows that the audience are followers and that the band is more dominant,
also shows how music brings people together which is also an idea within the
genre.
The editing is very fast paced and fits well within the
genre and the beat of the song as its quite lively and fun. The editing is
keeps to the convention of all music videos of editing to the beat. By having the two worlds created in the video merge together
brings about the idea that we are unified under the genre of post punk revival.Overall
the video shows the genre of post-punk revival in a very stereotypical manner.
Yeah Yeah Yeahs- Sacrilege (Textual Analysis 2)
Written
by: Brian Chase, Karen Orzolek, Nick Zinner
Director:
French director group, Megaforce
Genre:
Indie rock, art rock, post-punk revival
Structure:
Narrative
The music video is a narrative
the video consists of chronologically reversed sequence of events outlining the
rationale and events leading to a group of people shooting a man and burning a
woman alive.The shots keep getting repeated however each time something new
gets revealed in the story as the shot goes through the reversed sequence.
A dominant shot used is a
close up to show the characters feelings and so the audience can connect with
the plot. Also they use a lot of long shots to show the location. The idea
behind the music video is a girl is been prosecuted by people who she has
committed adultery with against her husband therefore, at the beginning of the
video a lot of close-ups are used of the people who hold no significance later
become significant as the video carries on.
The video is confusing at
first as you do not realise that the video is in reverse therefore the
audience will feel disorientated. The editing pace speeds up as the video
goes along and the narrative becomes clearer this will influence the audience’s
excitement as the video reveals more. The editing also quickens as the pace of
the song speeds up which is a convention of music videos
The mise-en-scene used within
the video reflects the narrative not the genre and by not being conventional
the audience will sympathise to the girl who’s costume is very innocent however
her attitude isn’t, which does reflect the genre of punk. The iconography of
fire and rebellion within the music video does relate to the songs genre. The
genre of post-punk revival is shown through the video having a hard hitting
story line. The location of the video is obvious as the iconography relates to
America i.e. wooden houses and props and costume relate such as a sheriff is
used and cars such as a pick up truck.
The videos
lighting lightens as the narrative develop, this is used as a contradiction
because at the start we believe that the girl is innocent, which connotes the
idea of white and brightness, however the lighting is very dark and harsh but as
the story goes on you realise the girl isn’t that innocent the lighting becomes
bright and sunny.
