How effective is the combination of your main product and
ancillary texts?
All my media texts were made with the same theme running
throughout, the same font, colour scheme and effects are used on all with the
aim to create a professional campaign. For example my digipak and website host
the same images and have a dark hue/saturation effect used on them to give the
connotation of rebellion which is conventional to the genre of subgenre of
indie- post-punk revival.
All the images used in my campaign are from the same shoot
therefore, have a strong link and match. There are two different locations used
which are both featured in my music video and were taken on the day of filming.
This was really helpful as it did not pose any continuity problems between the
looks in regards to the weather or lighting. These images were also taken in
the same costume that Yasmin wore in the video which strengthened the look of
the video; this meant that as the products all have strong links between the
designs and therefore, the media texts are easily recognisable by the audience
if they have seen just one product.
This location is featured in all three of my products and shows continuity throughout.
The text used on both of my ancillary texts is the same. The
font used throughout is Bell MT in different shades of grey. I felt this really
went well with my chosen genre as the colour is quite dark which relates to the
type of music the band wants to produce.
The reason behind making the products look so alike is so they all relate back to the artist and have a strong promotional campaign. Therefore, in shops such as HMV my digipak will be easily be recognisable to Creatures if the audience has seen the video or the website.
Overall my products all relate to each other therefore, show that my campaign is successful.
In what ways does your media products use, develop or challenge forms and conventions of real media products?
How did you use audience feedback?
To improve my work I used audience feedback throughout in
order to make a more successful and appealing promotional campaign.
I conducted a survey using 20 males and 20 females aged 17-24
(my main target audience) to rate my products out of 10 theses are the result
on some question I posed…
Overall result is that the campaign looks highly
professional and my media texts all match indicating a strong promotional
campaign as they will all be recognised to link with each other. Some responses
indicated that my product did not fit with my genre therefore; I changed my
video and added more effects which would then make the video look more
post-punk revival. I also made my digipak have a ghost effect over the picture
which would create an abstract feel to the product and indicate post-punk
revival more.
These result show that all my products link and I have a
successful video therefore, a strong promotional campaign. I asked some of the
people in the survey to elaborate on their responses by completing a
questionnaire.
Results of my questionnaire indicate a strong product that
shows link to my genre through editing and the colour scheme and images of my
ancillary texts. They verified that all the products linked and understood that
this was a strong promotional campaign. The only problem that came apparent
through the questionnaire is the suggestion of a costume change. All of the
filming had been done therefore I could not rectify this however; through the variety
of shots and editing which was praised they show that this is not a major issue
as the work looks professional.
Audience feedback has enable me to have a fresh view of ideas from my target audience which is very helpful as I wouldn’t of necessarily thought of these issues myself, especially in the problems posed by indicating the genre.
