Website Research

Conventions of a website,

Examples from Arctic Monkeys website http://www.arcticmonkeys.com/

 

A homepage would feature links to other pages on the website, again these are likely to be located at the top of the page. These usually are kept to a minimum (usually 4 or 5). Key links would include:

• Home - Just a link back to the home page if you leave it.
• About/ Bio - biography of the band.
• Gigs - Gives information about upcoming gigs and festival appearances. This would include links to ticket websites.
• Videos - will give access to music videos from the band as well as live clips.
• Photos/Gallery - Images of the band. Can include photos from the studio, as well as live appearances.
• Store - Gives fans the opportunity to perhaps purchase some of the band's music of even merchandise, such as; t shirts and posters.
• Sign Up/Login - This is where fans can join mailing list or login as a member of the fan club.
• Forum - Members can post comments and create subjects about the band in question and interact with other fans. This is becoming increasingly popular with the increase in pull media. Most notably social networking sites.

The page is normal very simplistic and not overly crammed, as it works as a promotional tool and often changes with the release of a new song. There is often a main feature such as a new single/album release that is the focal point of main page. The page does not want to have too much information on as the audience will be swamped and can easily navigate around the website.