Digipak Research

A digipak is the packaging in which the CD is placed in, which are often singles or special edition albums as it offers less chance of damaging the product than plastic cases. It is used to support the artist vision of their sound and image and is also uses the traditional way of selling a product by having something eye catching that will entice the buyers and will show continuity in regards to design depending upon the campaign e.g. poster, music video, promotions.

CONVENTIONS

In order for my product to be successful I conducted research into existing digipaks, and looked into the conventions of these products.

The image used on the front cover depends upon the genre of music, most commonly the cover will consist of a close-up of the artist as they're trying to sell as the person would be recognisable to the public. However, in the genre of which my song falls under which is much more alternative the artist use artwork that relates to the feeling of the music, most artwork is completely abstract and the audience will interpret it in their own and personal way.

The artists/bands name will be displayed clearly and on the front cover of the digipak; the font will show continuity to the artist campaign and will be recognisable to the artist themselves.

The title of the album is also displayed on the front of the CD and in most cases will relate to the songs featured on the album, for example Katy Perry's album was named Teenage Dream due to lead single of the album being the same name. On the other hand some artist use the name of the album to express something about them, Adele used this technique in both of her bestselling albums 19 and 21 as this was the age in which she wrote them.

The track list will often be on the back of the digipak and will remain with the font used throughout the campaign.

There will often be a booklet inside that will feature information about the artist and also feature more pictures of them that keep within the campaign. Sometimes, more so in the pop genre, the booklet will feature lyrics for the fans to learn. The booklet also will give thanks to all that helped make the album/single and reference the record company.

On the back of the digipak there will be information written in a small font which gives basic information about the people behind the CD such as the record label and distributor.