Promotional Campaign

Final Video

Final Digipak mockup 

Finished website:

www.creaturesband.weebly.com

Evaluation

How effective is the combination of your main product and ancillary texts?

All my media texts were made with the same theme running throughout, the same font, colour scheme and effects are used on all with the aim to create a professional campaign. For example my digipak and website host the same images and have a dark hue/saturation effect used on them to give the connotation of rebellion which is conventional to the genre of subgenre of indie- post-punk revival.

 

All the images used in my campaign are from the same shoot therefore, have a strong link and match. There are two different locations used which are both featured in my music video and were taken on the day of filming. This was really helpful as it did not pose any continuity problems between the looks in regards to the weather or lighting. These images were also taken in the same costume that Yasmin wore in the video which strengthened the look of the video; this meant that as the products all have strong links between the designs and therefore, the media texts are easily recognisable by the audience if they have seen just one product.

This location is featured in all three of my products and shows continuity throughout.

The text used on both of my ancillary texts is the same. The font used throughout is Bell MT in different shades of grey. I felt this really went well with my chosen genre as the colour is quite dark which relates to the type of music the band wants to produce.

The reason behind making the products look so alike is so they all relate back to the artist and have a strong promotional campaign. Therefore, in shops such as HMV my digipak will be easily be recognisable to Creatures if the audience has seen the video or the website.

Overall my products all relate to each other therefore, show that my campaign is successful.

In what ways does your media products use, develop or challenge forms and conventions of real media products?

How did you use audience feedback?

To improve my work I used audience feedback throughout in order to make a more successful and appealing promotional campaign.

I conducted a survey using 20 males and 20 females aged 17-24 (my main target audience) to rate my products out of 10 theses are the result on some question I posed…

Overall result is that the campaign looks highly professional and my media texts all match indicating a strong promotional campaign as they will all be recognised to link with each other. Some responses indicated that my product did not fit with my genre therefore; I changed my video and added more effects which would then make the video look more post-punk revival. I also made my digipak have a ghost effect over the picture which would create an abstract feel to the product and indicate post-punk revival more.

These result show that all my products link and I have a successful video therefore, a strong promotional campaign. I asked some of the people in the survey to elaborate on their responses by completing a questionnaire.

Results of my questionnaire indicate a strong product that shows link to my genre through editing and the colour scheme and images of my ancillary texts. They verified that all the products linked and understood that this was a strong promotional campaign. The only problem that came apparent through the questionnaire is the suggestion of a costume change. All of the filming had been done therefore I could not rectify this however; through the variety of shots and editing which was praised they show that this is not a major issue as the work looks professional.

Audience feedback results. by EllieBroughton on GoAnimate

Audience feedback has enable me to  have a fresh view of ideas from my target audience which is very helpful as I wouldn’t of necessarily  thought of these issues myself, especially in the problems posed by indicating the genre.

Second Draft

This is the second draft for my music video for Husbands.

First Draft Music Video

This is my first draft for my music video.

FINAL Digipak

This is my finished Digipak.
I added a ghost effect to make it fit with my promotional music video and therefore, strengthen my campaign.

Second Draft Digipak

I have now changed in accordance to the improvements suggested. But to add more of an effect I would like to add a double layer and change the opacity so to look like she has a ghost. As it is a digipak I need to add another disk for the Music Video. I would like to also change the disk from black and white to colour as this will make it eye-catching.

First Draft Digipak

Second Draft Website

First Draft Website

Designing my website

Digipak

Website Research

Conventions of a website,

Examples from Arctic Monkeys website http://www.arcticmonkeys.com/

 

A homepage would feature links to other pages on the website, again these are likely to be located at the top of the page. These usually are kept to a minimum (usually 4 or 5). Key links would include:

• Home - Just a link back to the home page if you leave it.
• About/ Bio - biography of the band.
• Gigs - Gives information about upcoming gigs and festival appearances. This would include links to ticket websites.
• Videos - will give access to music videos from the band as well as live clips.
• Photos/Gallery - Images of the band. Can include photos from the studio, as well as live appearances.
• Store - Gives fans the opportunity to perhaps purchase some of the band's music of even merchandise, such as; t shirts and posters.
• Sign Up/Login - This is where fans can join mailing list or login as a member of the fan club.
• Forum - Members can post comments and create subjects about the band in question and interact with other fans. This is becoming increasingly popular with the increase in pull media. Most notably social networking sites.

The page is normal very simplistic and not overly crammed, as it works as a promotional tool and often changes with the release of a new song. There is often a main feature such as a new single/album release that is the focal point of main page. The page does not want to have too much information on as the audience will be swamped and can easily navigate around the website.

Filming Diary

Filming Day 1 10/2/14

Filming went well today however the rain set us back an hour. Mostly experimented and got used to the camera today so will need to film again.

Used 4 locations today:

• by the lake
• on the bridge
• against a wall
• in the woods

These location made me able to gain a lot of footage that will be usable.

Filming Day 2 23/3/14

After editing all of the footage from above I still had gaps therefore, I went and filmed enough footage to finish my video. I went to the same locations as before but this time they wasn't as quiet so had issues with trying to get footage that didn't have my actress looking embarrassed. Overall I have finished all filming and I am very pleased.

Design Ideas

These are the fonts that I experimented with for my campaign.

Hair and Makeup

Album Poster Research

A music poster/ advertisement are tools used by an artist to promote their album's release. From research we have found that they tend to follow a set of codes and conventions:

·         It includes the single/Album name: This creates an awareness of the song and helps create recognition of the album among consumers.

·         Reviews; Helps to promote the product by telling them how pleased other consumers were with the product.

• Images; usually eye catching and attract attention from the audience to the poster.
• Appropriate colours. Match the genre of the song, and reflect the mood of the product.
• Appropriate font: matches the style of the poster.
• Artist/band name; used to promote album, consumers are likely to buy products from artists they like.
• Release date: Tells the audience when they can expect the product to be in stores.
• Other information: such as record label, release date, the artist’s website and so on.

Technical Equipment

Handheld Camera:


The camera I will use to film my music video is a Sony Exmar R, this will be good for handheld and tripod work. I will be able to get high quality footage and be able to use the camera to create artistic quality footage.

The camera has 30X Optical Zoom and will really show my artist off to a HD standard quality.

Digipak Template

This is basically what my digipak will look like. 

This is the template I am going to use whilst I construct my digipak.

 



Overall measurements

Height: 12.55cm
Width: 43.2cm

Existing Album Covers

These covers are all from artists whose genres are much like my own.

This album cover is very simple however, very effective. The bold red really exaggerates the bands name and I like how the band members image have been manipulated by styling females to look like them, showing the quirkiness of the band. The dark hue used shows the sound of the music to be alternative and grungy much like the denim jackets the girls are styled in.

 
The simplicity of the  cover shows the bands success and works very well, it highlights the new sound through the sound waves used. I like the monochrome design as its very professional looking and easily eye catching. I would however, like to use a picture on mine.

The art-pop vibe really shows the bands image and their edgy style. I like how there is burst of colours and random objects placed that make the band image like their music. The band have all been portrayed by cartoon characters which I believe is very effective in showing how the music will sound and also bringing colour to the cover.









I really like the style of this cover as it takes the audience back to the 1950's with the mise-scene-used showing iconography such as an old cinema which the audience can see as being 1950's. This is reinforced by the silhouettes of the models and the clear 50's do' styled on the women. I like how the cover is in a sepia tone and how the album title is capitalised and in italics.

Digipak Research

A digipak is the packaging in which the CD is placed in, which are often singles or special edition albums as it offers less chance of damaging the product than plastic cases. It is used to support the artist vision of their sound and image and is also uses the traditional way of selling a product by having something eye catching that will entice the buyers and will show continuity in regards to design depending upon the campaign e.g. poster, music video, promotions.

CONVENTIONS

In order for my product to be successful I conducted research into existing digipaks, and looked into the conventions of these products.

The image used on the front cover depends upon the genre of music, most commonly the cover will consist of a close-up of the artist as they're trying to sell as the person would be recognisable to the public. However, in the genre of which my song falls under which is much more alternative the artist use artwork that relates to the feeling of the music, most artwork is completely abstract and the audience will interpret it in their own and personal way.

The artists/bands name will be displayed clearly and on the front cover of the digipak; the font will show continuity to the artist campaign and will be recognisable to the artist themselves.

The title of the album is also displayed on the front of the CD and in most cases will relate to the songs featured on the album, for example Katy Perry's album was named Teenage Dream due to lead single of the album being the same name. On the other hand some artist use the name of the album to express something about them, Adele used this technique in both of her bestselling albums 19 and 21 as this was the age in which she wrote them.

The track list will often be on the back of the digipak and will remain with the font used throughout the campaign.

There will often be a booklet inside that will feature information about the artist and also feature more pictures of them that keep within the campaign. Sometimes, more so in the pop genre, the booklet will feature lyrics for the fans to learn. The booklet also will give thanks to all that helped make the album/single and reference the record company.

On the back of the digipak there will be information written in a small font which gives basic information about the people behind the CD such as the record label and distributor.

 

Feminism

Google definition of Feminism

 

ˈfɛmɪnɪz(ə)m/

noun

noun: feminism

1. the advocacy of women's rights on the ground of the equality of the sexes.

   synonyms:

   the women's movement, the feminist movement, women's liberation, female emancipation, women's rights;

 

 

 There are different types of feminism.

Radical Feminism:

All things are blamed on men, women's oppression comes from women being categorised as an inferior class to the class of men on the basis of gender. The aim of being a radical feminist is to destroy this sex-class system. Radical feminists focus on the roots of male domination and claims that all forms of oppression are extensions of male supremacy. Example;The Suffragettes

 
 
Marxist Feminism:
The Marxist theory ties capitalism into feminism, by saying because of the capitalist society we live in gives rise to economic inequality, dependence, political confusion and ultimately unhealthy social relations between men and women is the root of women's oppression.

Example; Margaret Thatcher  



Dual-Systems Theory:

The dual systems theory argues there are 2 systems of oppression: capitalism and patriarchy. The main axis of exploitation in capitalism is class, and the main axis of oppression in patriarchy is sex/gender.

Example; Rihanna

Post-Modern Feminism:

Differences are to be celebrated. Females are to see their gender as an advantage and to use this to their advantage.

Example; Madonna










My lead female will have strong feminist attitude which will be portrayed by her independence and dancing in the video.